's-Hertogenbosch, 29 September 2025 – More Optimal and Supply Chain Group today announced their merger, creating a powerful combination to deliver comprehensive end-to-end supply chain solutions.
Combining forces
By bringing together advisory expertise, implementation experience, and advanced
optimization technology, the company offers clients a unique combination: broader expertise through one integrated approach, the ability to realize larger and more impactful projects, and the strength of a trusted partner with decades of experience and global reach.
“This merger is an important milestone for all of us” said Olav Pannenborg, CEO of
Supply Chain Group. “By combining our strengths with More Optimal we can offer clients a complete, end-to-end solution — from advisory and implementation through to advanced optimization technology. Together, we’re not only growing in size, but in impact, capabilities, and opportunities.”
With a shared commitment to innovation and practical results, the merger unites teams from Chainresult, More Optimal, and Supply Chain Company under one roof. “This merger
enables us to accelerate our vision” said Coen and Anko, founders of More Optimal. “Our
technology and expertise empowers clients to optimize their supply chains in an accessible and powerful way. By joining forces with Supply Chain Group, we can not only expand our international reach, but also give even more strength and support to our current and future external implementation partners. Together, we can help them deliver greater impact for clients while staying true to our entrepreneurial roots.”
Backed by Holland Capital, the major investor in Supply Chain Group, the merger
strengthens the combined company’s ability to deliver scalable and future-ready solutions.
This enables them to address the increasing complexity of global supply chains. “This
partnership underlines our commitment to creating leading players in attractive growth
markets. We are highly enthusiastic about the solution More Optimal brings and together with Supply Chain Group, we see a strong foundation for continued international growth and innovation in the supply chain domain.” says Maarten Snijders, Investment Director at
Holland Capital.
The companies Chainresult, Supply Chain Company and More Optimal will each keep on
carrying their own brand name but with teams working closely together to deliver greater
value for clients and partners worldwide.
About More Optimal
More Optimal is a Netherlands-based software company specializing in supply chain planning and optimization. Founded by Coen Verberk and Anko van Kreij, More Optimal
helps businesses make smarter supply chain decisions through powerful optimization
technology that is intuitive, scalable, and impactful.
About Supply Chain Group
Supply Chain Group existing out of business advisory company Chainresult and Supply
Chain Company, who partners with customers to design and deliver world-class supply chain solutions like More Optimal and RELEX. With expertise spanning business advisory,
consulting, program management, IT advisory, systems integration, data and technology
implementation, Supply Chain Group serves clients across agro/food, manufacturing, FMCG, retail, wholesale, pharma, transportation and logistics sectors. Headquartered in the Netherlands, the group has offices in Denmark, the UK, Spain, Romania, France, and New Zealand.
About Holland Capital
Holland Capital has been responsibly and successfully investing in promising Dutch and
German SMEs with growth ambitions for over 40 years. The team understands
entrepreneurship and fosters an open, sustainable, and professional relationship with the
management teams of the invested companies, aiming for mutual growth. With offices in
Amsterdam and Düsseldorf, Holland Capital focuses on Healthcare and Technology sector.